(Hour 1c) Authentia’s Jon DiPietro is not a fan of Shania Twain or country music. He’s also not a fan of “slllllllooooooowww” loading websites and he’s certainly not alone. Net surfers getting “yo-yo’d” when they visit are likely to exit in a flash. DePietro explains how and why a poor user experience on your website will affect your search engine rankings and what you should do to change your fortunes.