(Hour 2c) Marketing is about selling to many, Sales is a one on one experience. That was the starting off point for Kevin Hallenbeck in our Sales & Marketing Machine segment. From there, (… read more…) Hallenbeck explained the science of recognizing patterns for potential clients. Are you dealing with a sameness person like Rich or someone like Kevin who likes variety? Is he/ she a big picture or detail person? Adjustments need to made “on the fly” if you seek to be a Superstar. Don’t know what we’re talking about? Invest 15 minutes and Hallenbeck will move you towards the solution!