(Hour 2c) Kevin Hallenbeck kicked off the New Year with a common sense segment about sales and marketing. What are some of the steps he recommends taking in building success? How has Social Media changed the equation? Kevin also explained the expansion of his segment with Lisa Landry of Print Savvy. She’s the Marketing expert in our newly titled Marketing and Sales Maching segment. Great marketing will get your phone to ring, but once it does ring you have to answer it and SELL. And that’s where our Sales expert comes in!
