(Hour 1c) Jon DiPietro never ceases to be amazed by what some IT/ Marketing Companies, some of which get paid BIG BUCKS, think is wise when venturing out into Social Media. Jon read some hilarious examples of a Twitter chat fiasco put on by JP Morgan/ Chase. Some large companies just can’t seem to learn a simple lesson: you can’t control Social Media. And “Social Media is the Equalizer” for companies that have “no brand equity.”
