(Hour 1c) Jon DiPietro has a hard time defining his job title because he wears so many hats. Our “Web Guru” cited the #1 reason businesses redesign their websites: they’re tired of looking at it! Consider that you view your website more than anyone else. What may be old to you is probably brand new to most. Examining your web traffic is a better strategy. DiPietro explains what to look for in determining whether or not your website is generating the sales that it should be.